Gates of the Arctic – lauryhenry.com

Gates of the Arctic

Project Summary

About NPS

Gates of the Arctic National Park and Preserve was created to preserve and protect 8.4 million acres of the diverse arctic ecosystems of Alaska's Central Brooks Range. It is acknowledged as the premier Wilderness park in the national park system and serves as the headwaters for six Wild Rivers.

<span data-metadata=""><span data-buffer="">Problem Statement

Park visitors need to be informed of rules and guidelines at the start of their trip in order to be a part of ecological responsibility initiatives.

Goals

To address business and user needs by educating park visitors on ecological awareness and responsibility, hold visitors accountable so they leave the park in a way that is not disruptive, and allow park users to have a great experience.

HMW

How Might We design an effective communication tool or interface to streamline pre-visit planning and increase engagement and education of park rules and responsibilities?

Tools

Figma
Google Sheets
Miro
Power Point

Project Type

Team Project

Role

Visual Designer
Deliver Lead

Time

1.5 weeks
Design: 1.5 Weeks

Design Process

Design Process

User Research

We conducted user research and began with a survey, gathering
responses from 55 participants. Here is some of the data we
collected.

We conducted user research and began with a survey, gathering responses from 55 participants. Here is some of the data we collected.

Do you visit Attractions or National Landmarks ?

What type of Attractions or National Landmarks do you prefer to visit?

How often do you visit Attractions or National Landmarks?

How do you usually find out about Attractions or National Landmarks to visit?

Where do you usually find general information about an Attraction or National Landmark?

What motivates you to visit Attractions or National Landmarks?

User Interview Questions

Here are all the questions we posed to various individuals to gather their
insights and opinions.

Here are all the questions we posed to various individuals to gather theirinsights and opinions.

Competitive Analysis

Purpose of the user research is to uncover insights that will inform the development of an enhanced online flower-buying platform, addressing quality assurance, personalization, and convenience.

Site Map

Designed a site map to visually illustrate the Gates of the Arctic website, with the goal of improving user-friendliness and navigation.

User Persona

Crafted a user persona to encapsulate the goals, behaviors, and pain points, aiming for a deeper understanding of the user.

User Journey Map

At the beginning of their trip, park visitors should receive information on rules and guidelines to foster their involvement in ecological responsibility initiatives.

How Might We

How might we design an effective communication
tool or interface.

How might we design an effective communication tool or interface.

Information Architecture

consolidate rules into one spot on the website , app with the search feature and make it downloadable.

Navigation

voluntary check-In with information resulting in completion notification.

User Flow

Crafted user flow to map out the user journey, aiming to enhance the smoothness of the overall user experience.

Style Guide

Grid System

UI Components

Mid fi Wireframes

Navigation

Strong call to action placements to engage the user.

Information Architecture

Gamification

Park seekers will receive a badge prize for their dedication.

Usability Testing

Objective

To identify educational strategies to enhance visitor compliance and preserve the park

Logistics

6 Participants
Remote testing via
Zoom

Metrics

Success rate.
Likes & dislikes.
Engagement.

Goals

Click box to “agree to
rules”
Print or download Badge

Final Design

Designed a site map to visually illustrate the Gates of the Arctic website, with
the goal of improving user-friendliness and navigation.

Home Page

This is the homepage, featuring a captivating background image. Here, you'll find our
prominent call-to-action, inviting you to "Know Before You Go." Interact effortlessly with
instant response by tapping on the "Know Before You Go" button or the arrow button.
Only the "Know Before You Go" button is linked to a component for further exploration.

This is the homepage, featuring a captivating background image. Here, you'll find our prominent call-to-action, inviting you to "Know Before You Go." Interact effortlessly with instant response by tapping on the "Know Before You Go" button or the arrow button. Only the "Know Before You Go" button is linked to a component for further exploration.

Know Before You Go - Intro

This is the Intro screen to Home Page. It has a delay before the page transitions to the About Page.

Know Before You Go - About

This is the About Page which contains a legend. After a 1 second delay, there is a transition to this page.

Scrolling feature

This page links to the components which has a scrolling feature.

<span data-metadata=""><span data-buffer="">Scrolling Component

This is the screen that is linked to the Resources.

Eco Rule 001

The overlay is an instant animation after 300 ms delay from clicking continue from previous page.

Congrats Overlay

User will decide to print or download badge in this flow section.

Congrats 02

User will see 2nd screen when the page is printed. Either can download badge or return to main page.

Congrats 03

Print Your Badge and Download Badge changes color when tapped.

Congrats 04

Swap overlay to Overlay Congrats 3. User can return to the GAAR Homepage through the exit button or the X icon. User flow ends.

Thank You!